Current:Home > MarketsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -NextGenWealth
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-26 06:39:53
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (3194)
Related
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Artist Ed Ruscha on his career-spanning retrospective
- When a staple becomes a luxury
- Inflation likely eased last month thanks to cheaper gas but underlying price pressures may stay high
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- D.J. Hayden, former NFL cornerback, dies in car accident that killed 5 others, university says
- Third Georgia inmate recaptured, 1 still remains on the loose weeks after escape: Police
- Kevin Turen, producer of 'Euphoria' and 'The Idol,' dies at 44: Reports
- Could your smelly farts help science?
- Biden's limit on drug industry middlemen backfires, pharmacists say
Ranking
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Jon Batiste to embark on The Uneasy Tour in 2024, first North American headlining tour
- 2 men charged in October shooting that killed 12-year-old boy, wounded second youth in South Bend
- Move over 'LOL,' there's a new way to laugh online. What does 'ijbol' mean?
- South Korean president's party divided over defiant martial law speech
- Horoscopes Today, November 13, 2023
- Horoscopes Today, November 13, 2023
- Maryanne Trump Barry, retired federal judge and sister of Donald Trump, dead at 86
Recommendation
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Prince William's Earthshot Prize Awards held to honor companies addressing climate crisis
A British man is sentenced to 8 years in prison over terror offenses with the Islamic State group
U.S. airstrikes on Iran-backed targets in Syria kill at least 8 fighters, war monitor says
SFO's new sensory room helps neurodivergent travelers fight flying jitters
Authorities ID a girl whose body was hidden in concrete in 1988 and arrest her mom and boyfriend
Roland Pattillo helped keep Henrietta Lacks' story alive. It's key to his legacy
Why Kourtney Kardashian Wishes She Could Go Back to Her No-Feelings-B--chy Self